This time I was invited to participate on the creative process and create some layout ideas.
agency wanted something modern and a bit grungy, I came up with some scribbles on top of the texts as well as some procedural systems for the BG and text textures that saved me tons of time on iterations.
agency wanted something modern and a bit grungy, I came up with some scribbles on top of the texts as well as some procedural systems for the BG and text textures that saved me tons of time on iterations.
Above is a demo of how the rig was set up and behaved.
Since the whole project was free form and organic I was able to direct some shots with the camera crew, I wanted to focus on the product, some spinning beauty shots that could make the star of the ad pop.
And also this product focused approach is fantastic for social media.
